Shortly thereafter, the company introduced the "Wavy Lay's" products to grocery shelves, with a national rollout in 1994. In 1991, the company introduced a new formulation of their chip that was crisper and kept fresher longer. In 1965, Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo, Inc. Annual revenues for Frito-Lay exceeded $180 million by 1965, when the company had more than 8,000 employees and 46 manufacturing plants. Sales of the chips became international, with marketing assisted by a number of celebrity endorsers. Shortly thereafter, Lay's introduced what became its best-known slogan: "betcha can't eat just one". Doolin, merged with Lay’s, forming Frito-Lay Inc., a snack food giant with combined sales of over $127 million annually, which was then the highest sales revenue earned by any manufacturer. In 1961, the Frito Company, founded by Charles E. The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials, using Bert Lahr as its celebrity spokesperson. Lay crisscrossed the southern United States, selling the product from the trunk of his car. In 1938, he purchased the Atlanta, Georgia-based potato chip manufacturer "Barrett Food Company", renaming it "H.W. In 1934, salesman Herman Lay opened a snack food operation in Nashville, Tennessee. The brand is also referred to as Frito-Lay because both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.įrito-Lay primarily uses the brand name "Lay's" in the United States, and uses other brand names in certain other countries: Walkers in the UK and Ireland Smith's in Australia Chipsy in Egypt and the West Balkans Tapuchips in Israel Margarita in Colombia and Sabritas in Mexico. Lay's is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume to provide a great workplace for our associates and to respect, support and invest in the local communities where we operate. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. Learn more about Lay's by visiting on Twitter at About PepsiCo PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. For more information, visit About Lay's Lay's potato chips is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Lay's Kettle Cooked Lattice Cut potato chips are available at retailers nationwide for a suggested retail price of $3.49 for a 7.0 oz. Lay's Kettle Cooked Lattice Cut Roasted Garlic and Sea Salt offer the sophisticated combination of roasted garlic with just the right amount of sea salt in each bite.Lay's Kettle Cooked Lattice Cut Aged Cheddar and Black Pepper brilliantly pairs smooth aged cheddar cheese with a kick of black pepper.They are then kettle cooked in small batches to provide a crispy texture to allow for maximum crunch and flavor. New Lattice Cut Kettle Cooked potato chips start with a Lay's signature potato, sliced thick and cut into a unique open-cut lattice shape. Lay's Kettle Cooked Lattice Cut potato chips are now available nationwide in two flavors: Aged Cheddar and Black Pepper and Roasted Garlic and Sea Salt. PLANO, Texas, Ma/PRNewswire/ - Lay's Kettle Cooked, one of the many brands from PepsiCo's Frito-Lay division, introduces a new chip style just in time for spring.
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